Your phone is ringing, but the enquiries are not quite right.
Perhaps customers keep asking for repairs when you want more installation work. Perhaps they are outside your working area. Or they need a service you stopped offering months ago.
Before trying to bring more people to your website, check what it currently encourages them to ask for.
Look at your homepage as though you have never heard of your business.
Which service gets the most attention? What do the first photographs show? Does the headline describe the work you want to book?
If you want more kitchen installations but your website mainly features small maintenance jobs, there is a mismatch.
Give your priority services prominent space. Explain who they are for and show completed examples where you have permission to use them.
A single list of everything you do leaves little room for detail.
Separate service pages let you explain the scope of each job, your approach and what a customer needs to know before getting in touch.
For example, someone planning a bathroom refurbishment may need information about preparation, plumbing, installation and finishing. A person looking for a tap replacement has a much smaller decision to make.
Write for the actual enquiry you want each page to generate.
“We cover the surrounding areas” can mean very different things to different customers.
Name your main locations and explain any practical limits. If you travel further for larger projects, say so.
Keep those details consistent across your service pages and contact information. There is little value in attracting an enquiry you already know you cannot fulfil.
An enquiry form can do more than collect a name and telephone number.
Consider asking for:
Keep the form manageable. The aim is to give you enough context for a useful first conversation, rather than make the customer complete a full specification.
Your business may have moved on while your website still reflects the jobs you were doing two years ago.
Review the services and projects you feature. Remove outdated offers and give recent work the attention it deserves.
Trade Spotlight can help bring your website and project content into line with the work you want to win next.
